It all started when…

Ape became man. The naked ape, a risen ape, remarkable in his resilience, energy and imagination, yet an animal nonetheless, in danger of forgetting his origins.

To create for the future we need to understand the past and what we are capable of. We need to take responsibility for our own thoughts and action, for life outside of ourselves. Threats to our future are threats to the existence of self-awareness.

We have a responsibility to preserve life on Earth and our own civilisation. We have powers no other species has had before, we’re changing the world, but as yet not in any sustainable way: it’s random and unthought-out.

The most important thing is to see Earth as a very, very extraordinary place that needs guardians. That’s a role we should take for ourselves – in a way, you could say we’d be looking after the entire universe


We created the Naked Ape as a collective of allies and guardians of the universe who TOGETHER will help create and build businesses for the next century.